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Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation

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Bibliographic Details
Main Author:	Rodrigo Uribe
Format:	Artículo científico
Language:	en
Published:	Universidad Nacional de Colombia 2011
Subjects:	Administración y Contabilidad newscasts marketing television news delivery Media management
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

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