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| Autore principale: | |
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidad Nacional de Colombia
2014
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| Accesso online: | https://www.redalyc.org/articulo.oa?id=81831420011 |
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Sommario:
- The Effects of Visual Information on Willingness to Pay for a Recreational Site Improvement in Chile Arcadio A. Cerda Leidy Y. Garcia Roberto A. Pastén Iván A. Damino Mónica T. Diaz Administración y Contabilidad sample biases visual information Contingent valuation This article examines the effect of visual information on people’s willingness to pay (WTP) for improvements to the infrastructure and water quality of an urban recreation site. We applied the contingent valuation methodology to two groups of people in the City of Talca, Chile. The control group received written information about improvements to be made to a recreational site, whereas the treated group received written and visual information. We found that people who were shown visual illustrations were willing to give more money to support the project than people who were not shown this additional information. We also found that, depending on respondent characteristics, the confidence interval of WTP was lower for people who were provided with visual illustrations than for those who were not. Additionally, users in the treated group were more likely to pay for improvements to be made and lower protest responses. 2014 artículo científico 0121-5051 https://www.redalyc.org/articulo.oa?id=81831420011 en http://www.redalyc.org/revista.oa?id=818 INNOVAR. Revista de Ciencias Administrativas y Sociales application/pdf Universidad Nacional de Colombia INNOVAR. Revista de Ciencias Administrativas y Sociales (Colombia) Num.53 Vol.24