Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University

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Bibliographic Details
Main Author:	Iván Alonso Montoya-Restrepo
Format:	Artículo científico
Language:	en
Published:	Universidad Nacional de Colombia 2020
Subjects:	Administración y Contabilidad brand loyalty Lovemark higher education
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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