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How to Deal with Negative Publicity: the Importance of Consumer Involvement

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Bibliographic Details
Main Author:	Celso Augusto de Matos
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2005
Subjects:	Administración y Contabilidad attitudes experiment involvement company reaction Negative publicity
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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