Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil
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| Format: | Artículo científico |
| Sprache: | en |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração
2016
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| _version_ | 1876462694928744448 |
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| author | Simone de Lira Almeida |
| author_facet | Simone de Lira Almeida |
| contents | Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil Simone de Lira Almeida Fernando Gomes Paiva Júnior Carlos Costa José Roberto Ferreira Guerra Administración y Contabilidad curd cheese Symbolic production geographical indication Fierce market competition and growing consumer demand for quality have spurred organizations to seek certification as a way of differentiating their products and services from those of competitors. Geographical Indication (GI) is a type of certification that has received attention from agribusiness. The significance as a cultural artifact (e.g., locally-produced curd cheese) does not lie in the product itself, but in the relationships that are established between those who produce it and those who consume it, thereby highlighting the interrelationships of these symbolic production practices. This study seeks to understand how the process of GI certification has conferred new meaning on (re-signified) artisanal production of curd cheese in rural parts of the Brazilian state of Pernambuco. GI adds value to the product, making it competitive. Discourse analysis enabled comparison of the cheese’s original cultural meanings with those outlined by Curd Cheese Certification Association (CCCA) member-producers. Certification-driven innovations have helped CCCA member-producers to re-signify their artisanal production, while providing a clear understanding of both the material and symbolic dimensions of improvements perceived to have occurred in the production process. 2016 artículo científico 1415-6555 https://www.redalyc.org/articulo.oa?id=84048024005 https://www.redalyc.org/journal/840/84048024005/ https://www.redalyc.org/journal/840/84048024005/html/ https://www.redalyc.org/journal/840/84048024005/84048024005.epub https://www.redalyc.org/journal/840/84048024005/movil en http://www.redalyc.org/revista.oa?id=840 RAC - Revista de Administração Contemporânea application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração RAC - Revista de Administração Contemporânea (Brasil) Num.6 Vol.20 |
| format | Artículo científico |
| id | redalyc_84048024005 |
| institution | Redalyc |
| language | en |
| publishDate | 2016 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração |
| spellingShingle | Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil Simone de Lira Almeida Administración y Contabilidad curd cheese Symbolic production geographical indication Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil Simone de Lira Almeida Fernando Gomes Paiva Júnior Carlos Costa José Roberto Ferreira Guerra Administración y Contabilidad curd cheese Symbolic production geographical indication Fierce market competition and growing consumer demand for quality have spurred organizations to seek certification as a way of differentiating their products and services from those of competitors. Geographical Indication (GI) is a type of certification that has received attention from agribusiness. The significance as a cultural artifact (e.g., locally-produced curd cheese) does not lie in the product itself, but in the relationships that are established between those who produce it and those who consume it, thereby highlighting the interrelationships of these symbolic production practices. This study seeks to understand how the process of GI certification has conferred new meaning on (re-signified) artisanal production of curd cheese in rural parts of the Brazilian state of Pernambuco. GI adds value to the product, making it competitive. Discourse analysis enabled comparison of the cheese’s original cultural meanings with those outlined by Curd Cheese Certification Association (CCCA) member-producers. Certification-driven innovations have helped CCCA member-producers to re-signify their artisanal production, while providing a clear understanding of both the material and symbolic dimensions of improvements perceived to have occurred in the production process. 2016 artículo científico 1415-6555 https://www.redalyc.org/articulo.oa?id=84048024005 https://www.redalyc.org/journal/840/84048024005/ https://www.redalyc.org/journal/840/84048024005/html/ https://www.redalyc.org/journal/840/84048024005/84048024005.epub https://www.redalyc.org/journal/840/84048024005/movil en http://www.redalyc.org/revista.oa?id=840 RAC - Revista de Administração Contemporânea application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração RAC - Revista de Administração Contemporânea (Brasil) Num.6 Vol.20 |
| title | Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil |
| topic | Administración y Contabilidad curd cheese Symbolic production geographical indication |
| url | https://www.redalyc.org/articulo.oa?id=84048024005 https://www.redalyc.org/journal/840/84048024005/ https://www.redalyc.org/journal/840/84048024005/html/ https://www.redalyc.org/journal/840/84048024005/84048024005.epub https://www.redalyc.org/journal/840/84048024005/movil |