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| Format: | Artículo científico |
| Language: | en |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2016
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=84048024007 https://www.redalyc.org/journal/840/84048024007/ https://www.redalyc.org/journal/840/84048024007/html/ https://www.redalyc.org/journal/840/84048024007/84048024007.epub https://www.redalyc.org/journal/840/84048024007/movil |
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Table of Contents:
- Using Voter-choice Modeling to Plan Final Campaigns in Runoff Elections Wagner Antonio Kamakura Administración y Contabilidad multi logit nested party elections runoff elections Even though runoff elections are the most common form of presidential elections in the world, voter-choice behavior in these two-round elections have not received the attention they deserve in the literature. Two-round elections provide political consultants and candidates with rich and factual data on voter preferences, revealed through the voting behavior observed in the first round, which can guide the planning and implementation of their final campaign. They also allow political analysts to apply their voter-choice models to actual voting behavior (rather than voting intentions) in a multi-party election during the first round, and validate their predictions in a two-party election in the final round. I use results from the four most recent Brazilian presidential elections to demonstrate how voter-choice models can be applied to guide political campaigns in runoff elections. 2016 artículo científico 1415-6555 https://www.redalyc.org/articulo.oa?id=84048024007 https://www.redalyc.org/journal/840/84048024007/ https://www.redalyc.org/journal/840/84048024007/html/ https://www.redalyc.org/journal/840/84048024007/84048024007.epub https://www.redalyc.org/journal/840/84048024007/movil en http://www.redalyc.org/revista.oa?id=840 RAC - Revista de Administração Contemporânea application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração RAC - Revista de Administração Contemporânea (Brasil) Num.6 Vol.20