Strategies in Universities: Tensions Between Macro Intentions and Micro Actions

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Auteur principal: Victor Meyer
Format: Artículo científico
Langue:en
Publié: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2018
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author Victor Meyer
author_facet Victor Meyer
contents Strategies in Universities: Tensions Between Macro Intentions and Micro Actions Victor Meyer Lucilaine Maria Pascuci Bernardo Meyer Administración y Contabilidad tensions strategies Universities micro actions macro intentions In the university setting, strategies take on a different configuration due to a permanent dispute between top administration and the academic sector. This triggers a conflict between macro intentions and micro actions at the academic level. In this study, we examined to what extent academic strategic actions are impacted by tensions triggered by the macro intentions of top management and micro actions in the academic management. This research is based on a comparative study involving three Brazilian universities. We identified key sources of tension between top managers and academic managers, such as organizational complexity, the political context, a loosely coupled structure and professional autonomy. The outcome revealed a difficult alignment between intentions and actions while relevant strategies were practiced in the academic sector. We concluded that managerial business models imported from the market led to dubious and controversial benefits in university management. Most strategies were represented by micro actions in the academic area derived from spontaneous initiatives, insights, hunches and non-intentional actions of academic managers and professors that had a considerable impact on the universities' academic performance. 2018 artículo científico 1415-6555 https://www.redalyc.org/articulo.oa?id=84057856002 https://www.redalyc.org/journal/840/84057856002/ https://www.redalyc.org/journal/840/84057856002/html/ https://www.redalyc.org/journal/840/84057856002/84057856002.epub https://www.redalyc.org/journal/840/84057856002/movil 10.1590/1982-7849rac2018160081 en http://www.redalyc.org/revista.oa?id=840 RAC - Revista de Administração Contemporânea application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração RAC - Revista de Administração Contemporânea (Brasil) Num.2 Vol.22
format Artículo científico
id redalyc_84057856002
institution Redalyc
language en
publishDate 2018
publisher Associação Nacional de Pós-Graduação e Pesquisa em Administração
spellingShingle Strategies in Universities: Tensions Between Macro Intentions and Micro Actions
Victor Meyer
Administración y Contabilidad
tensions
strategies
Universities
micro actions
macro intentions
Strategies in Universities: Tensions Between Macro Intentions and Micro Actions Victor Meyer Lucilaine Maria Pascuci Bernardo Meyer Administración y Contabilidad tensions strategies Universities micro actions macro intentions In the university setting, strategies take on a different configuration due to a permanent dispute between top administration and the academic sector. This triggers a conflict between macro intentions and micro actions at the academic level. In this study, we examined to what extent academic strategic actions are impacted by tensions triggered by the macro intentions of top management and micro actions in the academic management. This research is based on a comparative study involving three Brazilian universities. We identified key sources of tension between top managers and academic managers, such as organizational complexity, the political context, a loosely coupled structure and professional autonomy. The outcome revealed a difficult alignment between intentions and actions while relevant strategies were practiced in the academic sector. We concluded that managerial business models imported from the market led to dubious and controversial benefits in university management. Most strategies were represented by micro actions in the academic area derived from spontaneous initiatives, insights, hunches and non-intentional actions of academic managers and professors that had a considerable impact on the universities' academic performance. 2018 artículo científico 1415-6555 https://www.redalyc.org/articulo.oa?id=84057856002 https://www.redalyc.org/journal/840/84057856002/ https://www.redalyc.org/journal/840/84057856002/html/ https://www.redalyc.org/journal/840/84057856002/84057856002.epub https://www.redalyc.org/journal/840/84057856002/movil 10.1590/1982-7849rac2018160081 en http://www.redalyc.org/revista.oa?id=840 RAC - Revista de Administração Contemporânea application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração RAC - Revista de Administração Contemporânea (Brasil) Num.2 Vol.22
title Strategies in Universities: Tensions Between Macro Intentions and Micro Actions
topic Administración y Contabilidad
tensions
strategies
Universities
micro actions
macro intentions
url https://www.redalyc.org/articulo.oa?id=84057856002
https://www.redalyc.org/journal/840/84057856002/
https://www.redalyc.org/journal/840/84057856002/html/
https://www.redalyc.org/journal/840/84057856002/84057856002.epub
https://www.redalyc.org/journal/840/84057856002/movil