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Bibliographic Details
Main Author: Luciana Ribeiro
Format: Artículo científico
Language:pt
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2019
Subjects:
Administración y Contabilidad
humor
Propaganda
humor incongruente
efetividade da propaganda
comportamento do consumidor
Online Access:https://www.redalyc.org/articulo.oa?id=84061662002
https://www.redalyc.org/journal/840/84061662002/
https://www.redalyc.org/journal/840/84061662002/html/
https://www.redalyc.org/journal/840/84061662002/84061662002.epub
https://www.redalyc.org/journal/840/84061662002/movil
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