Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’

Fuente: Redalyc

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Bibliographic Details
Main Author:	Marcos Inácio Severo de Almeida
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2020
Subjects:	Administración y Contabilidad Sales Attendance Sports marketing based brand equity Marketing performance
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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