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  • Omnichannel as a Consumer-Based Marketing Strategy
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Omnichannel as a Consumer-Based Marketing Strategy

Fuente: Redalyc
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Bibliographic Details
Main Author: Isadora Gasparin
Format: Artículo científico
Language:en
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2023
Subjects:
Administración y Contabilidad
Omnichannel
customer journey
marketing strategy
customer experience
Online Access:
Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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Internet

https://www.redalyc.org/articulo.oa?id=84075660006
https://www.redalyc.org/journal/840/84075660006/
https://www.redalyc.org/journal/840/84075660006/html/
https://www.redalyc.org/journal/840/84075660006/84075660006.epub
https://www.redalyc.org/journal/840/84075660006/movil

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