Innovate to Reinvent: Implementing a Culture of Innovation in a Three-century-old Public Company

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Main Author: Mirian Gomes de Oliveira Soares
Format: Artículo científico
Language:en
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2025
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author Mirian Gomes de Oliveira Soares
author_facet Mirian Gomes de Oliveira Soares
contents Innovate to Reinvent: Implementing a Culture of Innovation in a Three-century-old Public Company Mirian Gomes de Oliveira Soares Ana Celano Kenyth Alves de Freitas Daniella Munhoz da Costa Lima Administración y Contabilidad mixed methods public company Culture of innovation organizational culture Objective: the Three-Century-Old Public Company (EPT) is a federal public organization with over three centuries of history. Its main products, banknotes and coins, are being replaced by technological advancements in payment methods. To maintain its relevance in Brazilian society, the organization needs to develop a focus on innovation. EPT has already undertaken initiatives aimed at fostering innovation, but it is understood that to maintain its excellence, the organization will need to implement and sustain a culture of innovation.The objective of this article is to develop an intervention proposal for implementing a culture of innovation in a public company by identifying the challenges and benefits of change as anticipated by the organization's leaders. Method: an organizational culture diagnosis of EPT was conducted using both quantitative and qualitative data collection and analysis, including the application of the OCAI Instrument with 71 respondents, complemented by nine in-depth interviews with the company’s leaders. Results: based on the leadership’s interest in transforming the organizational culture, the study proposed the creation of an ‘Innovative Culture’ committee and an action plan consisting of five steps for implementing a new culture of innovation. Conclusion: this article may serve as a reference for future studies in public companies needing to implement cultural changes. 2025 artículo científico 1415-6555 https://www.redalyc.org/articulo.oa?id=84083063006 https://www.redalyc.org/journal/840/84083063006/ https://www.redalyc.org/journal/840/84083063006/html/ https://www.redalyc.org/journal/840/84083063006/84083063006.epub https://www.redalyc.org/journal/840/84083063006/movil 10.1590/1982-7849rac2025240225.en en http://www.redalyc.org/revista.oa?id=840 RAC - Revista de Administração Contemporânea application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração RAC - Revista de Administração Contemporânea (Brasil) Num.1 Vol.29
format Artículo científico
id redalyc_84083063006
institution Redalyc
language en
publishDate 2025
publisher Associação Nacional de Pós-Graduação e Pesquisa em Administração
spellingShingle Innovate to Reinvent: Implementing a Culture of Innovation in a Three-century-old Public Company
Mirian Gomes de Oliveira Soares
Administración y Contabilidad
mixed methods
public company
Culture of innovation
organizational culture
Innovate to Reinvent: Implementing a Culture of Innovation in a Three-century-old Public Company Mirian Gomes de Oliveira Soares Ana Celano Kenyth Alves de Freitas Daniella Munhoz da Costa Lima Administración y Contabilidad mixed methods public company Culture of innovation organizational culture Objective: the Three-Century-Old Public Company (EPT) is a federal public organization with over three centuries of history. Its main products, banknotes and coins, are being replaced by technological advancements in payment methods. To maintain its relevance in Brazilian society, the organization needs to develop a focus on innovation. EPT has already undertaken initiatives aimed at fostering innovation, but it is understood that to maintain its excellence, the organization will need to implement and sustain a culture of innovation.The objective of this article is to develop an intervention proposal for implementing a culture of innovation in a public company by identifying the challenges and benefits of change as anticipated by the organization's leaders. Method: an organizational culture diagnosis of EPT was conducted using both quantitative and qualitative data collection and analysis, including the application of the OCAI Instrument with 71 respondents, complemented by nine in-depth interviews with the company’s leaders. Results: based on the leadership’s interest in transforming the organizational culture, the study proposed the creation of an ‘Innovative Culture’ committee and an action plan consisting of five steps for implementing a new culture of innovation. Conclusion: this article may serve as a reference for future studies in public companies needing to implement cultural changes. 2025 artículo científico 1415-6555 https://www.redalyc.org/articulo.oa?id=84083063006 https://www.redalyc.org/journal/840/84083063006/ https://www.redalyc.org/journal/840/84083063006/html/ https://www.redalyc.org/journal/840/84083063006/84083063006.epub https://www.redalyc.org/journal/840/84083063006/movil 10.1590/1982-7849rac2025240225.en en http://www.redalyc.org/revista.oa?id=840 RAC - Revista de Administração Contemporânea application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração RAC - Revista de Administração Contemporânea (Brasil) Num.1 Vol.29
title Innovate to Reinvent: Implementing a Culture of Innovation in a Three-century-old Public Company
topic Administración y Contabilidad
mixed methods
public company
Culture of innovation
organizational culture
url https://www.redalyc.org/articulo.oa?id=84083063006
https://www.redalyc.org/journal/840/84083063006/
https://www.redalyc.org/journal/840/84083063006/html/
https://www.redalyc.org/journal/840/84083063006/84083063006.epub
https://www.redalyc.org/journal/840/84083063006/movil