Is the Need to Evaluate a Real Consumers' Need?

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Autore principale: Valter Afonso Vieira
Natura: Artículo científico
Lingua:en
Pubblicazione: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2009
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author Valter Afonso Vieira
author_facet Valter Afonso Vieira
contents Is the Need to Evaluate a Real Consumers' Need? Valter Afonso Vieira Administración y Contabilidad NES Scale evaluate Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale in Brazil. Specifically, the paper assesses its psychometric proprieties. From the evidence reported in the study, the validity of the NES scale is poor and its dimensionality questionable. The alpha value was above .70 in only one of the three dimensions. Furthermore, the outcomes did not suggest that the NES is a unidimensional scale, as originally constructed. Moreover, a formative (vs. reflexive) scale model presented the best adjustments from the concurrent models. 2009 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84111581006 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.2 Vol.6
format Artículo científico
id redalyc_84111581006
institution Redalyc
language en
publishDate 2009
publisher Associação Nacional de Pós-Graduação e Pesquisa em Administração
spellingShingle Is the Need to Evaluate a Real Consumers' Need?
Valter Afonso Vieira
Administración y Contabilidad
NES
Scale
evaluate
Is the Need to Evaluate a Real Consumers' Need? Valter Afonso Vieira Administración y Contabilidad NES Scale evaluate Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale in Brazil. Specifically, the paper assesses its psychometric proprieties. From the evidence reported in the study, the validity of the NES scale is poor and its dimensionality questionable. The alpha value was above .70 in only one of the three dimensions. Furthermore, the outcomes did not suggest that the NES is a unidimensional scale, as originally constructed. Moreover, a formative (vs. reflexive) scale model presented the best adjustments from the concurrent models. 2009 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84111581006 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.2 Vol.6
title Is the Need to Evaluate a Real Consumers' Need?
topic Administración y Contabilidad
NES
Scale
evaluate
url https://www.redalyc.org/articulo.oa?id=84111581006