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How to Deal with Negative Publicity: the Importance of Consumer Involvement

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Dettagli Bibliografici
Autore principale:	Celso Augusto de Matos
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2005
Soggetti:	Administración y Contabilidad attitudes experiment involvement company reaction negative publicity
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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