Brand Personality Dimensions in the Brazilian Context

Fuente: Redalyc

Enregistré dans:

Détails bibliographiques
Auteur principal:	Karlan Muller Muniz
Format:	Artículo científico
Langue:	en
Publié:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2012
Sujets:	Administración y Contabilidad brands Marketing brand personality
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

Foreign Branding: Examining the Relationship between Language and International Brand Evaluations
par: Sergio Olavarrieta Soto
Publié: (2009)

Luxury brands: Awareness and image and its influence on loyalty and engagement
par: Valentín Gallart-Camahort
Publié: (2021)

Personal Branding como elemento diferenciador, en la figura de los docentes de instituciones de educación superior en Latinoamérica.
par: Rosa Alexandra Chaparro Guevara
Publié: (2019)

The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
par: Fernanda Scussel
Publié: (2019)

Branding cities, regions and countries: the roadmap of place brand equity
par: Fabiana Gondim Mariutti
Publié: (2021)

Attributes that Build Florianópolis Brand Identity in the Technological Context
par: Patrick Wendell Barbosa Lessa
Publié: (2025)

Effect of Nostalgia on Customer Loyalty to Brand Post - Merger/Acquisition
par: Ana Carolina Toledo
Publié: (2016)

“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states
par: Mohsin Altaf
Publié: (2018)

Reflections on the challenging mission of the country brand construct in the international business setting
par: Fabiana Gondim Mariutti
Publié: (2015)

Country Brand Equity: The Role of Image and Reputation
par: Fabiana Gondim Mariutti
Publié: (2020)

The Illusion of Luxury: Augmented Reality's Clash with Brand Essence
par: Finken, David, et autres
Publié: (2024)

The Corporate Branding In International Operations
par: Juliana Rodrigues
Publié: (2017)

Privilege
par: Luciana Manfredi
Publié: (2006)

A theoretical study on country brand and its management
par: Maria Gabriela Montanari
Publié: (2018)

The BrandCore Strength Model
par: Taiwo, Adeola
Publié: (2026)

Marketing de lugar: estado da arte e perspectivas futuras
par: Marco Antonio de Moraes Ocke
Publié: (2014)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
par: Eduardo de Paula e Silva Chaves
Publié: (2017)

‘If I Huff and I Puff’. Foundations for Building Brazil’s Image: Evidence from an International Systematic Review
par: Fabiana Gondim Mariutti
Publié: (2017)

Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’
par: Marcos Inácio Severo de Almeida
Publié: (2020)

Intention to enroll and recommend a higher education institution for STEM degrees: a brand valuation approach
par: Washington Macías
Publié: (2023)

DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA
par: PABLO FARÍAS
Publié: (2015)

BRAND EQUITY IN THE PAKISTANI HOTEL INDUSTRY
par: MUHAMMAD ISHTIAQ ISHAQ
Publié: (2014)

Theoretical Model of Engagement in the Context of Brand Communities
par: Flávia D’albergaria Freitas
Publié: (2017)

Conscious Branding, Archetypes, and Consumer Identity: A Jungian Framework for Symbolic Meaning, Cultural Individuation, and Ethical Marketing
par: Friebe, Rafael Maria
Publié: (2026)

THE LEGITIMATION OF GLOBAL FOOTBALL BRANDS IN THE BRAZILIAN MARKETPLACE
par: José Sarkis Arakelian
Publié: (2020)

Branded Tourist Routes: The Typology, Characteristics, and World Practice
par: Afanasiev, Oleg E., et autres
Publié: (2024)

Country or Brand: What Matters to Younger Millennials?
par: Sergio Garrido Moraes
Publié: (2020)

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
par: José Sarto Freire Castelo
Publié: (2016)

IMPACT OF CONGRUENCE BETWEEN SPORTS CELEBRITY AND BRAND PERSONALITY ON PURCHASE INTENTION: THE CASE OF MINERAL WATER CATEGORY IN LITHUANIA
par: Eleonora Šeimienė
Publié: (2014)

Brand positioning in higher education: the perception of Brazilian generational cohorts
par: Cristina M. Ostermann
Publié: (2019)

Effects of Corporate Social Responsibility on consumer brand loyalty
par: José Javier Rivera
Publié: (2019)

ANALYZING THE ROLE OF BRAND LOGOS IN PRODUCT BRANDING: SPECIAL REFERENCE TO APPLE INC.
par: ijesat
Publié: (2025)

STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS
par: Durdana Ozretic Dosen, Ph.D.
Publié: (2018)

Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University
par: Iván Alonso Montoya-Restrepo
Publié: (2020)

Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors
par: Enrique Murillo
Publié: (2024)

Understanding the dimensions of athlete brand authenticity
par: Ali Hasaan
Publié: (2021)

ShieldBot Brand Guidelines
par: Martinelli, Dario
Publié: (2025)

Aplicación de la estrategia del employer engagement para mejorar la comunicación interna en una empresa privada
par: Julio Manuel Gonzalez Fernandez
Publié: (2019)

The Effect of Country Based Image in Accurance of Brand in Cultural Destinations
par: Hulya Kurgun
Publié: (2010)

مدیریت برند
Publié: (2021)