How Consumers Persuade Each Other: Rhetorical Strategies of Interpersonal Influence in Online Communities

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Bibliographic Details
Main Author:	Daiane Scaraboto
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2012
Subjects:	Administración y Contabilidad Consumer decision online communities interpersonal influence
Online Access:	Acceder al recurso
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