Participant Diversity and Expressive Freedom in Firm-Managed and Customer-Managed Brand Communities

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Bibliographic Details
Main Author:	Stefânia Ordovás de Almeida
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2013
Subjects:	Administración y Contabilidad Brand communities consumer behavior expressive freedom participant diversity
Online Access:	Acceder al recurso
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