Rhetorical Strategies of Consumer Activists: Reframing Market Offers to Promote Change

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Bibliographic Details
Main Author:	Daiane Scaraboto
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2013
Subjects:	Administración y Contabilidad change netnography Online activism consumer identity rhetorical strategies
Online Access:	Acceder al recurso
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