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Rhetorical Strategies of Consumer Activists: Reframing Market Offers to Promote Change

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Dettagli Bibliografici
Autore principale:	Daiane Scaraboto
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2013
Soggetti:	Administración y Contabilidad change netnography Online activism consumer identity rhetorical strategies
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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