:: Library Catalog

Cover Image

Saved in:

Bibliographic Details
Main Author:	Daiane Scaraboto
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2013
Subjects:	Administración y Contabilidad change netnography Online activism consumer identity rhetorical strategies
Online Access:	https://www.redalyc.org/articulo.oa?id=84128363003
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

The Bittersweet Truth: Corporate Social Responsibility in Online Communication Between a Coffee Company and its Customers
by: Ana Paula Kieling
Published: (2021)

Fan Affirmation: Alethurgy on an Indie Music Fandom
by: Rodrigo César Tavares Cavalcanti
Published: (2021)

The Rhetorical Construction of Corporate Logos
by: Carmen Llorente-Barroso
Published: (2015)

A NETNOGRAPHIC STUDY OF ENTREPRENEURIAL TRAITS: EVALUATING CLASSIC TYPOLOGIES USING THE CROWDSOURCING ALGORITHM OF AN ONLINE COMMUNITY
by: Marcos Cerqueira Lima
Published: (2014)

How Consumers Persuade Each Other: Rhetorical Strategies of Interpersonal Influence in Online Communities
by: Daiane Scaraboto
Published: (2012)

Residence vs. Ancestry in Acquisition of Spanish Citizenship: A Netnography Approach
by: Pablo MATEOS
Published: (2012)

How to Justify Purchase of an iPad: Users of the Latest Launch
by: Emílio José Montero Arruda Filho
Published: (2014)

USABILIDADE E PREFERÊNCIA DE USO NA REDE SOCIALFACEBOOK: UMA ANÁLISE NETNOGRÁFICA DO SUSUÁRIOS TECNOLÓGICOS
by: Naiara Silva Ferreira
Published: (2015)

Chapter 9 Hateful Games: Why White Supremacist Recruiters Target Gamers and How to Stop Them
by: Condis, Megan
Published: (2020)

Experiencias digitales de la anorexia: una netnografía de historias de vida en vlogs y podcast de YouTube
by: Preciado López, Paula Elena
Published: (2025)

Consumer-company Identification: Development and Validation of a Scale
by: Diogo Fajardo Nunes Hildebrand
Published: (2010)

A retórica como modelo analítico da racionalidade instrumental: aproximações teóricas e empíricas
by: Raul Francisco Magalhães
Published: (2004)

Digital Ethics
Published: (2020)

Tropes and Rhetorical Figures in Simultaneous Interpreting of Presidential Speeches
by: Guoda Pelenytė
Published: (2021)

ANALYZING THE ROLE OF BRAND LOGOS IN PRODUCT BRANDING: SPECIAL REFERENCE TO APPLE INC.
by: ijesat
Published: (2025)

Virtual Customers behind Avatars: The Relationship between Virtual Identity and Virtual Consumption in Second Life
by: Bernadett Koles
Published: (2012)

AMBIGUITY IN THE IDENTITY TRANSFORMATION OF PUBLIC HEALTH ORGANIZATIONS
by: EDUARDO ACUÑA
Published: (2016)

SOCIAL REPRESENTATION OF WOMEN IN ADVERTISING: LISTENING TO FEMALE NARRATIVES
by: Claudia Rosa Acevedo
Published: (2005)

Optimal portfolio and consumption decisions under exchange rate and interest rate risks. A jump-diffusion approach
by: Francisco Venegas Martínez
Published: (2010)

The relationship between logistics sophistication and drivers of the outsourcing of logistics activities
by: Peter Wanke
Published: (2008)

Evolution of efficiencies and strategies of resource exploitation
by: Glasser W. John
Published: (1984)

Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations
by: Francisca Farache
Published: (2008)

Initial Recommendation for How to Efficiently Communicate to Consumers About Seafood - D4.1
by: Steinsbø, Silje
Published: (2025)

SOCIAL FACTORS IN POLITICAL LEADERS' SPEECHES AND THEIR INFLUENCE ON LANGUAGE
by: Sattarova Dilrabo Ikrambayevna
Published: (2025)

GUIDELINES FOR CHANGING ORGANIZATIONAL CULTURE: A CASE STUDY IN A TELECOMMUNICATIONS COMPANY
by: Cristiane Alves Anacleto
Published: (2014)

Interaction Between Social Business Sustainability and Consumer PurchaseDecision: Conceptual Framework
by: Aurelija Ulbinaitė
Published: (2021)

DEVELOPING DYNAMIC CAPABILITY IN SOCIAL STRATEGIES
by: Pablo Leão
Published: (2023)

Evaluation of collaborative strategies for ecotourism and recreational activities in natural parks of Rio de Janeiro
by: Marcos Cohen
Published: (2010)

Conscious Branding, Archetypes, and Consumer Identity: A Jungian Framework for Symbolic Meaning, Cultural Individuation, and Ethical Marketing
by: Friebe, Rafael Maria
Published: (2026)

Omnichannel as a Consumer-Based Marketing Strategy
by: Isadora Gasparin
Published: (2023)

Caderno Profissional de Marketing Unimep
Published: (2015)

Perceptions of Justice after Recovery Efforts in Internet Purchasing: the Impact on Consumer Trust and Loyalty toward Retailing Sites and Online Shopping in General
by: Cristiane Pizzutti dos Santos
Published: (2011)

THE INFLUENCE OF MUSIC ON CONSUMER PURCHASE BEHAVIOR IN RETAIL ENVIRONMENT
by: Eduardo Biagi Almeida Santos
Published: (2013)

Effects of Corporate Social Responsibility on consumer brand loyalty
by: José Javier Rivera
Published: (2019)

THE GENRE AND DISCURSIVE FEATURES OF "THE STORY OF SINGAPORE"
by: S.B. Yoqubjanova
Published: (2025)

Rhétorique et cognition - Rhetoric and Cognition. Perspectives théoriques et stratégies persuasives- Theoretical Perspectives and Persuasive Strategies
Published: (2016)

Groups of Gamers: Market Segmentation of Brazilian Electronic Gamers
by: Lucas Souza
Published: (2021)

Attentional Factors in Easter Eggs Choice by Children
by: Luise Kipper
Published: (2019)

Scale for consumption of luxury goods: indicators date and accuracy in ‘brasil central’
by: Solon Bevilacqua
Published: (2019)

The e-consumer in light of the perceived value theory: A study on the acceptance of mobile commerce
by: Dayvisson Emanoel Silva de Souza
Published: (2018)