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Moderating Effects of Sales Promotion Types

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Bibliographic Details
Main Author:	Fernando de Oliveira Santini
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2015
Subjects:	Administración y Contabilidad Sales promotion hedonic perception utilitarian perception financial risk perception
Online Access:	Acceder al recurso
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