Environmental Discourses in Organizations: the Case of a Brazilian Mobile Telecommunications Company
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| Format: | Artículo científico |
| Language: | en |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração
2007
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| _version_ | 1876435370995875840 |
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| author | Alexandre de Pádua Carrieri |
| author_facet | Alexandre de Pádua Carrieri |
| contents | Environmental Discourses in Organizations: the Case of a Brazilian Mobile Telecommunications Company Alexandre de Pádua Carrieri Alfredo Rodrigues Leite da Silva Administración y Contabilidad Brazil visual pollution environmental discourses electromagnetic irradiation mobile telecommunications business This paper examines the discourse configurations on the environmental theme in business organizations and itsrelevance to the understanding of the inclusion of ecological discourses in the discourses of organizationalmembers. A case study into a Brazilian telecommunications company offers empirical evidence. It begins withthe understanding that organizations adopt several strategies in an attempt to disseminate a certain environmentaldiscourse. As these efforts share space with other pressures, a fragmented discourse emerges. In this paper, thepressures of the environmental theme on organizations are discussed in order to understand this process. Thesecond part of the argument focuses on the context of the case study Brazilian organizations and, afterwards,the third part deals with ecological discourses in their insertions in organizational interests. The data of the casestudy were collected through documental research and 40 semi-structured interviews. The analysis was appliedbased on Discourse Analysis. In conclusion, an ambiguous discourse configuration was shown that offerelements for the understanding that philanthropy, legal obligation and organizational competitiveness need to beused together to offer legitimacy to the theme of environmental responsibility in business organizations. 2007 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84140302 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.4 |
| format | Artículo científico |
| id | redalyc_84140302 |
| institution | Redalyc |
| language | en |
| publishDate | 2007 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração |
| spellingShingle | Environmental Discourses in Organizations: the Case of a Brazilian Mobile Telecommunications Company Alexandre de Pádua Carrieri Administración y Contabilidad Brazil visual pollution environmental discourses electromagnetic irradiation mobile telecommunications business Environmental Discourses in Organizations: the Case of a Brazilian Mobile Telecommunications Company Alexandre de Pádua Carrieri Alfredo Rodrigues Leite da Silva Administración y Contabilidad Brazil visual pollution environmental discourses electromagnetic irradiation mobile telecommunications business This paper examines the discourse configurations on the environmental theme in business organizations and itsrelevance to the understanding of the inclusion of ecological discourses in the discourses of organizationalmembers. A case study into a Brazilian telecommunications company offers empirical evidence. It begins withthe understanding that organizations adopt several strategies in an attempt to disseminate a certain environmentaldiscourse. As these efforts share space with other pressures, a fragmented discourse emerges. In this paper, thepressures of the environmental theme on organizations are discussed in order to understand this process. Thesecond part of the argument focuses on the context of the case study Brazilian organizations and, afterwards,the third part deals with ecological discourses in their insertions in organizational interests. The data of the casestudy were collected through documental research and 40 semi-structured interviews. The analysis was appliedbased on Discourse Analysis. In conclusion, an ambiguous discourse configuration was shown that offerelements for the understanding that philanthropy, legal obligation and organizational competitiveness need to beused together to offer legitimacy to the theme of environmental responsibility in business organizations. 2007 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84140302 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.4 |
| title | Environmental Discourses in Organizations: the Case of a Brazilian Mobile Telecommunications Company |
| topic | Administración y Contabilidad Brazil visual pollution environmental discourses electromagnetic irradiation mobile telecommunications business |
| url | https://www.redalyc.org/articulo.oa?id=84140302 |