Loyalty in the Supermarket
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| Format: | Artículo científico |
| Language: | en |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração
2007
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| _version_ | 1876486606650605568 |
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| author | Valter A. Vieira |
| author_facet | Valter A. Vieira |
| contents | Loyalty in the Supermarket Valter A. Vieira Cláudio Damacena Administración y Contabilidad Loyalty Affective commitment Discriminant analysis Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective commitment, satisfaction with its environment and value provided by supermarket experiences. Moreover, the results also indicated that the theoretical model achieved a variance in the loyalty construct of canonical R-squared = 0.78. It could be considered a good value to the final model. Final considerations and study limitations conclude the paper. 2007 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84140305 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.4 |
| format | Artículo científico |
| id | redalyc_84140305 |
| institution | Redalyc |
| language | en |
| publishDate | 2007 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração |
| spellingShingle | Loyalty in the Supermarket Valter A. Vieira Administración y Contabilidad Loyalty Affective commitment Discriminant analysis Loyalty in the Supermarket Valter A. Vieira Cláudio Damacena Administración y Contabilidad Loyalty Affective commitment Discriminant analysis Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective commitment, satisfaction with its environment and value provided by supermarket experiences. Moreover, the results also indicated that the theoretical model achieved a variance in the loyalty construct of canonical R-squared = 0.78. It could be considered a good value to the final model. Final considerations and study limitations conclude the paper. 2007 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84140305 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.4 |
| title | Loyalty in the Supermarket |
| topic | Administración y Contabilidad Loyalty Affective commitment Discriminant analysis |
| url | https://www.redalyc.org/articulo.oa?id=84140305 |