The Influence of Human Values on Holiday Destination Choice in Australia and Brazil
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| Format: | Artículo científico |
| Language: | en |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração
2007
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| _version_ | 1876475157478899712 |
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| author | Amalia Raquel Pérez-Nebra |
| author_facet | Amalia Raquel Pérez-Nebra |
| contents | The Influence of Human Values on Holiday Destination Choice in Australia and Brazil Amalia Raquel Pérez-Nebra Claudio Vaz Torres Administración y Contabilidad Two route model Human values Consumer behavior Destination choice Allen and Ng (1999a) proposed a conceptual framework of how consumers choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demographics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who scored higher on collectivism, used affective judgment more. These and other results are discussed in terms of the validity of the model for individuals who endorse cultural values other than individualism. 2007 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84140306 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.4 |
| format | Artículo científico |
| id | redalyc_84140306 |
| institution | Redalyc |
| language | en |
| publishDate | 2007 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração |
| spellingShingle | The Influence of Human Values on Holiday Destination Choice in Australia and Brazil Amalia Raquel Pérez-Nebra Administración y Contabilidad Two route model Human values Consumer behavior Destination choice The Influence of Human Values on Holiday Destination Choice in Australia and Brazil Amalia Raquel Pérez-Nebra Claudio Vaz Torres Administración y Contabilidad Two route model Human values Consumer behavior Destination choice Allen and Ng (1999a) proposed a conceptual framework of how consumers choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demographics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who scored higher on collectivism, used affective judgment more. These and other results are discussed in terms of the validity of the model for individuals who endorse cultural values other than individualism. 2007 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84140306 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.4 |
| title | The Influence of Human Values on Holiday Destination Choice in Australia and Brazil |
| topic | Administración y Contabilidad Two route model Human values Consumer behavior Destination choice |
| url | https://www.redalyc.org/articulo.oa?id=84140306 |