Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations

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Bibliographic Details
Main Author:	Francisca Farache
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2008
Subjects:	Administración y Contabilidad third sector consumer behavior cause related marketing corporate social responsibility
Online Access:	Acceder al recurso
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