Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations
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| Format: | Artículo científico |
| Sprache: | en |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração
2008
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| _version_ | 1876444975937355776 |
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| author | Francisca Farache |
| author_facet | Francisca Farache |
| contents | Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations Francisca Farache Keith John Perks Lilian Soares Outtes Wanderley José Milton de Sousa Filho Administración y Contabilidad third sector consumer behavior cause related marketing corporate social responsibility This study is an attempt to understand consumers´ perceptions regarding Cause Related Marketing [CRM]. Theresearch findings were based on a survey of 200 consumers in the Brighton area and published data. Theresearch aim was focused on the consumers´ perception of the alliance between corporations and non-profitorganisations. The research found that consumers have a better perception of firms that work with charities andgood causes than those that do not. They believe that the partnership between corporations and charities has animpact on the good of society. However, they are aware that corporations themselves benefit from thispartnership. Concerning good causes, consumers prefer to support those related to Children. The researchersnoticed that an individual connection with a cause might have considerable influence on consumer attitudes andbehaviour in relation to a specific cause. 2008 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84150303 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.5 |
| format | Artículo científico |
| id | redalyc_84150303 |
| institution | Redalyc |
| language | en |
| publishDate | 2008 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração |
| spellingShingle | Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations Francisca Farache Administración y Contabilidad third sector consumer behavior cause related marketing corporate social responsibility Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations Francisca Farache Keith John Perks Lilian Soares Outtes Wanderley José Milton de Sousa Filho Administración y Contabilidad third sector consumer behavior cause related marketing corporate social responsibility This study is an attempt to understand consumers´ perceptions regarding Cause Related Marketing [CRM]. Theresearch findings were based on a survey of 200 consumers in the Brighton area and published data. Theresearch aim was focused on the consumers´ perception of the alliance between corporations and non-profitorganisations. The research found that consumers have a better perception of firms that work with charities andgood causes than those that do not. They believe that the partnership between corporations and charities has animpact on the good of society. However, they are aware that corporations themselves benefit from thispartnership. Concerning good causes, consumers prefer to support those related to Children. The researchersnoticed that an individual connection with a cause might have considerable influence on consumer attitudes andbehaviour in relation to a specific cause. 2008 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84150303 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.5 |
| title | Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations |
| topic | Administración y Contabilidad third sector consumer behavior cause related marketing corporate social responsibility |
| url | https://www.redalyc.org/articulo.oa?id=84150303 |