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Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations

Fuente: Redalyc

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Detalles Bibliográficos
Autor principal:	Francisca Farache
Formato:	Artículo científico
Lenguaje:	en
Publicado:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2008
Materias:	Administración y Contabilidad third sector consumer behavior cause related marketing corporate social responsibility
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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