The relationship between logistics sophistication and drivers of the outsourcing of logistics activities
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| Format: | Artículo científico |
| Sprache: | en |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração
2008
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| _version_ | 1876482273100955648 |
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| author | Peter Wanke |
| author_facet | Peter Wanke |
| contents | The relationship between logistics sophistication and drivers of the outsourcing of logistics activities Peter Wanke Rebecca Arkader Maria Fernanda Hijjar Administración y Contabilidad discursive images discourse analysis persuasion strategies Organizational identity Considering the current organizational macro-environments, we notice that competitors have become more aggressive. At the same time, some stakeholders are expecting more from organizations in relation to social and environmental issues. Therefore, in order to survive in this context, it is crucial for organizations to know better their identity, which is projected by different means of communication to its internal members and external public. In this scenario, the aim of this paper is to analyze the projected organizational identity of a recently privatized Brazilian railroad. We studied the construction and transformation process of this organizational identity through two different discourses: that of the high-level manager and that of the trade union. In addition, two Discourse Analysis elements were used: the persuasion strategies and the discursive images. These elements were very useful in order to apprehend the ideological background of the discourses and the organizational identity projected. In the end, we concluded that the identity projection process occurs in a very diverse, contradictory and interactive way. 2008 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84150401 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.4 Vol.5 |
| format | Artículo científico |
| id | redalyc_84150401 |
| institution | Redalyc |
| language | en |
| publishDate | 2008 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração |
| spellingShingle | The relationship between logistics sophistication and drivers of the outsourcing of logistics activities Peter Wanke Administración y Contabilidad discursive images discourse analysis persuasion strategies Organizational identity The relationship between logistics sophistication and drivers of the outsourcing of logistics activities Peter Wanke Rebecca Arkader Maria Fernanda Hijjar Administración y Contabilidad discursive images discourse analysis persuasion strategies Organizational identity Considering the current organizational macro-environments, we notice that competitors have become more aggressive. At the same time, some stakeholders are expecting more from organizations in relation to social and environmental issues. Therefore, in order to survive in this context, it is crucial for organizations to know better their identity, which is projected by different means of communication to its internal members and external public. In this scenario, the aim of this paper is to analyze the projected organizational identity of a recently privatized Brazilian railroad. We studied the construction and transformation process of this organizational identity through two different discourses: that of the high-level manager and that of the trade union. In addition, two Discourse Analysis elements were used: the persuasion strategies and the discursive images. These elements were very useful in order to apprehend the ideological background of the discourses and the organizational identity projected. In the end, we concluded that the identity projection process occurs in a very diverse, contradictory and interactive way. 2008 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84150401 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.4 Vol.5 |
| title | The relationship between logistics sophistication and drivers of the outsourcing of logistics activities |
| topic | Administración y Contabilidad discursive images discourse analysis persuasion strategies Organizational identity |
| url | https://www.redalyc.org/articulo.oa?id=84150401 |