Credibility, audacity and joy: Brand personalities that connect users to social media

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Dettagli Bibliografici
Autore principale:	Gisela Demo
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2018
Soggetti:	Administración y Contabilidad social networks customer loyalty Brand personality
Accesso online:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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