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Bibliographic Details
Main Author: Cristiane Pedron
Format: Artículo científico
Language:en
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2009
Subjects:
Administración y Contabilidad
relationship marketing
organizational strategy
customer relationship management (CRM)
information and communication technologies (ICT)
Online Access:https://www.redalyc.org/articulo.oa?id=84160103
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Internet

https://www.redalyc.org/articulo.oa?id=84160103

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