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What lies behind the concept of customer relationship management? discussing the essence of crm through a phenomenological approach

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Bibliographic Details
Main Author:	Cristiane Pedron
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2009
Subjects:	Administración y Contabilidad relationship marketing organizational strategy customer relationship management (CRM) information and communication technologies (ICT)
Online Access:	Acceder al recurso
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