Country Brand Equity: The Role of Image and Reputation

Fuente: Redalyc

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Détails bibliographiques
Auteur principal:	Fabiana Gondim Mariutti
Format:	Artículo científico
Langue:	en
Publié:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2020
Sujets:	Administración y Contabilidad image reputation Brand equity brand associations place brand equity
Accès en ligne:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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