Diffusion of Innovation in Technological Platforms: The Uber Case
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| Format: | Artículo científico |
| Language: | en |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração
2022
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| _version_ | 1876431401476161536 |
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| author | Wilquer Silvano de Souza Ferreira |
| author_facet | Wilquer Silvano de Souza Ferreira |
| contents | Diffusion of Innovation in Technological Platforms: The Uber Case Wilquer Silvano de Souza Ferreira Glaucia Maria Vasconcellos Vale Victor Silva Corrêa Administración y Contabilidad to peer Uber Brazil Technological platforms Objective: diffusion theory suggests that customers adopt innovation. However, no research has examined the differences between peers and the balance required of a peer-to-peer platform in the diffusion process. This article investigates whether there was a peer-to-peer balance in the diffusion process of a technological platform, represented here by the Uber case. Methods: a total of 843 Uber users, comprising 397 drivers and 446 customers, took part in a probabilistic sample survey in Belo Horizonte, Brazil. The study tests the hypothesis of P2P platform diffusion balance along Rogers’ curve with Levene’s and t-test. Results: the findings are counterintuitive and unexpected. Although the authors expected passengers and drivers to show a similar predisposition for Uber’s adoption, empirical data did not confirm this. In contrast to the literature, which predicts that adoption occurs mainly in the initial phases, drivers’ predisposition showed a constant diffusion curve. Conclusions: considering the peer-to-peer platform context, this article shows that the balance between peers can still be present considering the multiple actors involved, which shows a proposition for this research. Besides, this article develops the ‘technological readiness indicator,’ thus enabling a better understanding of different empirical contexts. 2022 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84172397003 https://www.redalyc.org/journal/841/84172397003/ https://www.redalyc.org/journal/841/84172397003/html/ https://www.redalyc.org/journal/841/84172397003/84172397003.epub https://www.redalyc.org/journal/841/84172397003/movil 10.1590/1807-7692bar2022210101 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.19 |
| format | Artículo científico |
| id | redalyc_84172397003 |
| institution | Redalyc |
| language | en |
| publishDate | 2022 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração |
| spellingShingle | Diffusion of Innovation in Technological Platforms: The Uber Case Wilquer Silvano de Souza Ferreira Administración y Contabilidad to peer Uber Brazil Technological platforms Diffusion of Innovation in Technological Platforms: The Uber Case Wilquer Silvano de Souza Ferreira Glaucia Maria Vasconcellos Vale Victor Silva Corrêa Administración y Contabilidad to peer Uber Brazil Technological platforms Objective: diffusion theory suggests that customers adopt innovation. However, no research has examined the differences between peers and the balance required of a peer-to-peer platform in the diffusion process. This article investigates whether there was a peer-to-peer balance in the diffusion process of a technological platform, represented here by the Uber case. Methods: a total of 843 Uber users, comprising 397 drivers and 446 customers, took part in a probabilistic sample survey in Belo Horizonte, Brazil. The study tests the hypothesis of P2P platform diffusion balance along Rogers’ curve with Levene’s and t-test. Results: the findings are counterintuitive and unexpected. Although the authors expected passengers and drivers to show a similar predisposition for Uber’s adoption, empirical data did not confirm this. In contrast to the literature, which predicts that adoption occurs mainly in the initial phases, drivers’ predisposition showed a constant diffusion curve. Conclusions: considering the peer-to-peer platform context, this article shows that the balance between peers can still be present considering the multiple actors involved, which shows a proposition for this research. Besides, this article develops the ‘technological readiness indicator,’ thus enabling a better understanding of different empirical contexts. 2022 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84172397003 https://www.redalyc.org/journal/841/84172397003/ https://www.redalyc.org/journal/841/84172397003/html/ https://www.redalyc.org/journal/841/84172397003/84172397003.epub https://www.redalyc.org/journal/841/84172397003/movil 10.1590/1807-7692bar2022210101 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.19 |
| title | Diffusion of Innovation in Technological Platforms: The Uber Case |
| topic | Administración y Contabilidad to peer Uber Brazil Technological platforms |
| url | https://www.redalyc.org/articulo.oa?id=84172397003 https://www.redalyc.org/journal/841/84172397003/ https://www.redalyc.org/journal/841/84172397003/html/ https://www.redalyc.org/journal/841/84172397003/84172397003.epub https://www.redalyc.org/journal/841/84172397003/movil |