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| Format: | Artículo científico |
| Language: | en |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2023
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| Online Access: | https://www.redalyc.org/articulo.oa?id=84176007006 https://www.redalyc.org/journal/841/84176007006/ https://www.redalyc.org/journal/841/84176007006/html/ https://www.redalyc.org/journal/841/84176007006/84176007006.epub https://www.redalyc.org/journal/841/84176007006/movil https://doi.org/10.1590/1807-7692bar2023220068 |
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Table of Contents:
- Multi-Unit Franchising and Relational Governance: A Study of Operating Networks in Brazil Eugenio José Silva Bitti Cintya Lanchimba Diego Vilcacundo Shirley Jamileth Narváez Administración y Contabilidad Multi trust contractual mix unit franchising relational governance The relationship between relational governance mechanisms and multi-unit franchising, where a single franchisee owns and operates multiple units, has received limited attention in the existing literature. Previous studies primarily focus on the role of trust in such arrangements. Consequently, this study aims to develop and test a theoretical model that explores the association between a higher allocation of units to this type of franchisee and key attributes of relational governance, such as participation and communication. Adopting the franchisors’ perspective, our sample consists of 170 networks affiliated with the Brazilian Franchising Association (Associação Brasileira de Franchising ABF), and data were collected from various sources, including a self-administered questionnaire (based on data from 2018). The results provide support for our general hypothesis, indicating a positive association between relational aspects of the franchisor-franchisee partnership and a higher proportion of units owned by multi-unit franchisees. Additionally, we find that the operational sector (retail/service) and specific local investments diminish the explanatory power of the model’s variables related to relational governance, suggesting a secondary influence on the decision-making process concerning the contractual mix. 2023 artículo científico 1807-7692 https://www.redalyc.org/articulo.oa?id=84176007006 https://www.redalyc.org/journal/841/84176007006/ https://www.redalyc.org/journal/841/84176007006/html/ https://www.redalyc.org/journal/841/84176007006/84176007006.epub https://www.redalyc.org/journal/841/84176007006/movil https://doi.org/10.1590/1807-7692bar2023220068 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.3 Vol.20