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The Effect of the Positioning Strategy on the Firms' Performance Moderated by the Product Market Competition

Fuente: Redalyc

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Bibliographic Details
Main Author:	Guilherme Lecco Tessarolo
Format:	Artículo científico
Language:	en
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2023
Subjects:	Administración y Contabilidad cost leadership hybrid strategy Competitive strategies product differentiation product market competition
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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