Saved in:
| Main Author: | |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2025
|
| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=84182634008 https://www.redalyc.org/journal/841/84182634008/ https://www.redalyc.org/journal/841/84182634008/html/ https://www.redalyc.org/journal/841/84182634008/84182634008.epub https://www.redalyc.org/journal/841/84182634008/movil |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Breaking Barriers: How Creativity Drives Research Russell W. Belk Renata Andreoni Barboza Administración y Contabilidad research Creativity innovation There are many difficulties in carrying out academic research, but one of the first barriers we encounter throughout our careers as researchers is the difficulty of working on relevant and innovative topics. In this honest and inspiring conversation about creativity and innovation in academic research, Dr. Renata Andreoni Barboza, a lecturer in marketing from the University Center Ibmec-RJ, engages with eminent Professor of Marketing Russell W. Belk from the Schulich School of Business. In this thought-provoking conversation, they discuss the difficulties in identifying new academic research topics, the search for innovation, and valuable guidance for researchers who want to get out of their comfort zone. 2025 otro 1807-7692 https://www.redalyc.org/articulo.oa?id=84182634008 https://www.redalyc.org/journal/841/84182634008/ https://www.redalyc.org/journal/841/84182634008/html/ https://www.redalyc.org/journal/841/84182634008/84182634008.epub https://www.redalyc.org/journal/841/84182634008/movil 10.1590/1807-7692bar2025250035 en http://www.redalyc.org/revista.oa?id=841 BAR - Brazilian Administration Review application/pdf Associação Nacional de Pós-Graduação e Pesquisa em Administração BAR - Brazilian Administration Review (Brasil) Num.1 Vol.22