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  • The Impact of Digital Content Marketing on Travel Intentions to Tourist Destinations: A Proposed Model Based on Perceived Value and Loyalty
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The Impact of Digital Content Marketing on Travel Intentions to Tourist Destinations: A Proposed Model Based on Perceived Value and Loyalty

Fuente: Redalyc
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Détails bibliographiques
Auteur principal: Jackson de Souza
Format: Artículo científico
Langue:en
Publié: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2025
Sujets:
Administración y Contabilidad
loyalty
destination
intention to travel
advertising value theory
Digital content marketing
Accès en ligne:
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Internet

https://www.redalyc.org/articulo.oa?id=84182635006
https://www.redalyc.org/journal/841/84182635006/
https://www.redalyc.org/journal/841/84182635006/html/
https://www.redalyc.org/journal/841/84182635006/84182635006.epub
https://www.redalyc.org/journal/841/84182635006/movil

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