O posicionamento competitivo como ferramenta de apoio à transferência de tecnologias
Fuente:
Redalyc
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Artículo científico |
| Sprache: | en |
| Veröffentlicht: |
Universidad Alberto Hurtado
2006
|
| Schlagworte: | |
| Online-Zugang: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| _version_ | 1876431820226035712 |
|---|---|
| author | Lisandra Lunardi |
| author_facet | Lisandra Lunardi |
| contents | O posicionamento competitivo como ferramenta de apoio à transferência de tecnologias Lisandra Lunardi João Luiz Kovaleski Ingeniería positioning transference technologies competitive positioning transference of the generated technologies The present article has as objective to verify if the concept of competitive positioning is being used for the National Center of Research of Wheat (Embrapa Wheat) in the actions of transference of the generated technologies. To reach the objective considered in this study, the procedures used for the transference of the technologies generated for the company in the period of 2002 had been analyzed the 2004. As it has supported to the documentary analysis, it was used referencial theoretician on strategical marketing and competitive positioning. Through this analysis the company was evidenced that needs to improve its abilities to absorb, of more didactic form, the information proceeding from the market and, ahead of this, it leaves to use the positioning concept as foundation for the actions of transference of the generated innovations. 2006 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84710309 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.3 Vol.1 |
| format | Artículo científico |
| id | redalyc_84710309 |
| institution | Redalyc |
| language | en |
| publishDate | 2006 |
| publisher | Universidad Alberto Hurtado |
| spellingShingle | O posicionamento competitivo como ferramenta de apoio à transferência de tecnologias Lisandra Lunardi Ingeniería positioning transference technologies competitive positioning transference of the generated technologies O posicionamento competitivo como ferramenta de apoio à transferência de tecnologias Lisandra Lunardi João Luiz Kovaleski Ingeniería positioning transference technologies competitive positioning transference of the generated technologies The present article has as objective to verify if the concept of competitive positioning is being used for the National Center of Research of Wheat (Embrapa Wheat) in the actions of transference of the generated technologies. To reach the objective considered in this study, the procedures used for the transference of the technologies generated for the company in the period of 2002 had been analyzed the 2004. As it has supported to the documentary analysis, it was used referencial theoretician on strategical marketing and competitive positioning. Through this analysis the company was evidenced that needs to improve its abilities to absorb, of more didactic form, the information proceeding from the market and, ahead of this, it leaves to use the positioning concept as foundation for the actions of transference of the generated innovations. 2006 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84710309 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.3 Vol.1 |
| title | O posicionamento competitivo como ferramenta de apoio à transferência de tecnologias |
| topic | Ingeniería positioning transference technologies competitive positioning transference of the generated technologies |
| url | https://www.redalyc.org/articulo.oa?id=84710309 |