Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company
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| Format: | Artículo científico |
| Language: | en |
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Universidad Alberto Hurtado
2012
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| _version_ | 1876478813237411840 |
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| author | Daniel Jugend |
| author_facet | Daniel Jugend |
| contents | Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company Daniel Jugend Sérgio Luis da Silva Ingeniería Integration brazilian high technology company technology management new product development Proficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological content. This paper's objective was to identify, through case study, practices for integration between the roles of R & D with others involved in product development in a large Brazilian company of industrial automation. The results suggest some management practices to improve the integration in new products development, such as the use of employees from marketing with knowledge and experience previously gained from R & D activities and uses the heavyweight product manager to solve synchronization problems between product and technology development. 2012 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84724102004 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.1 Vol.7 |
| format | Artículo científico |
| id | redalyc_84724102004 |
| institution | Redalyc |
| language | en |
| publishDate | 2012 |
| publisher | Universidad Alberto Hurtado |
| spellingShingle | Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company Daniel Jugend Ingeniería Integration brazilian high technology company technology management new product development Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company Daniel Jugend Sérgio Luis da Silva Ingeniería Integration brazilian high technology company technology management new product development Proficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological content. This paper's objective was to identify, through case study, practices for integration between the roles of R & D with others involved in product development in a large Brazilian company of industrial automation. The results suggest some management practices to improve the integration in new products development, such as the use of employees from marketing with knowledge and experience previously gained from R & D activities and uses the heavyweight product manager to solve synchronization problems between product and technology development. 2012 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84724102004 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.1 Vol.7 |
| title | Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company |
| topic | Ingeniería Integration brazilian high technology company technology management new product development |
| url | https://www.redalyc.org/articulo.oa?id=84724102004 |