Innovation in Retail Process: From Consumers' Experience to Immersive Store Design
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| Format: | Artículo científico |
| Language: | en |
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Universidad Alberto Hurtado
2012
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| _version_ | 1876460273091477504 |
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| author | Eleonora Pantano |
| author_facet | Eleonora Pantano |
| contents | Innovation in Retail Process: From Consumers' Experience to Immersive Store Design Eleonora Pantano Giuseppe Laria Ingeniería retailing innovation virtual reality consumer perception Technology management Due to the current advances in Information and Communication Technologies and consumer' increasing interest in entertaining and interactive retail environments, the sector of retailing is forced to pursuit innovation to maintain existing consumers and attract new ones. Especially the use of virtual reality techniques offers tools for supporting the design of innovative systems capable of enhancing this process. The aim of this paper is to integrate the consumers’ experience in the development of innovation process for retailing. In particular, our findings highlight how the immersive technologies can be an efficient tool for pushing innovation in retailing. Therefore, the paper provides important issues for scholars and practitioners. 2012 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84725125014 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.3 Vol.7 |
| format | Artículo científico |
| id | redalyc_84725125014 |
| institution | Redalyc |
| language | en |
| publishDate | 2012 |
| publisher | Universidad Alberto Hurtado |
| spellingShingle | Innovation in Retail Process: From Consumers' Experience to Immersive Store Design Eleonora Pantano Ingeniería retailing innovation virtual reality consumer perception Technology management Innovation in Retail Process: From Consumers' Experience to Immersive Store Design Eleonora Pantano Giuseppe Laria Ingeniería retailing innovation virtual reality consumer perception Technology management Due to the current advances in Information and Communication Technologies and consumer' increasing interest in entertaining and interactive retail environments, the sector of retailing is forced to pursuit innovation to maintain existing consumers and attract new ones. Especially the use of virtual reality techniques offers tools for supporting the design of innovative systems capable of enhancing this process. The aim of this paper is to integrate the consumers’ experience in the development of innovation process for retailing. In particular, our findings highlight how the immersive technologies can be an efficient tool for pushing innovation in retailing. Therefore, the paper provides important issues for scholars and practitioners. 2012 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84725125014 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.3 Vol.7 |
| title | Innovation in Retail Process: From Consumers' Experience to Immersive Store Design |
| topic | Ingeniería retailing innovation virtual reality consumer perception Technology management |
| url | https://www.redalyc.org/articulo.oa?id=84725125014 |