Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
Fuente:
Redalyc
Saved in:
| Main Author: | |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad Alberto Hurtado
2013
|
| Subjects: | |
| Online Access: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1876425850259243008 |
|---|---|
| author | R. Ray Gehani |
| author_facet | R. Ray Gehani |
| contents | Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy R. Ray Gehani Ingeniería value leader mindful leader based innovation innovative leader After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product differentiation strategy. In this study, we use a multi-level Grounded Theory Methodology (GTM) and agency theory to empirically illustrate such a strategic transformation at a large composite fabric and accessories enterprise. Lessons are drawn from the impact of strategic transformation at multiple levels: strategic leader level, tactical-team manager level, operational follower level, and stakeholder level. Implications for practitioners and researchers are provided by way of mindful leader orientation and value-based innovation. 2013 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84727488012 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.2 Vol.8 |
| format | Artículo científico |
| id | redalyc_84727488012 |
| institution | Redalyc |
| language | en |
| publishDate | 2013 |
| publisher | Universidad Alberto Hurtado |
| spellingShingle | Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy R. Ray Gehani Ingeniería value leader mindful leader based innovation innovative leader Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy R. Ray Gehani Ingeniería value leader mindful leader based innovation innovative leader After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product differentiation strategy. In this study, we use a multi-level Grounded Theory Methodology (GTM) and agency theory to empirically illustrate such a strategic transformation at a large composite fabric and accessories enterprise. Lessons are drawn from the impact of strategic transformation at multiple levels: strategic leader level, tactical-team manager level, operational follower level, and stakeholder level. Implications for practitioners and researchers are provided by way of mindful leader orientation and value-based innovation. 2013 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84727488012 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.2 Vol.8 |
| title | Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy |
| topic | Ingeniería value leader mindful leader based innovation innovative leader |
| url | https://www.redalyc.org/articulo.oa?id=84727488012 |