Service-Oriented Factors Affecting the Adoption of Smartphones
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad Alberto Hurtado
2014
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| _version_ | 1876485807246671872 |
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| author | Youngmo Kang |
| author_facet | Youngmo Kang |
| contents | Service-Oriented Factors Affecting the Adoption of Smartphones Youngmo Kang Mingook Lee Sungjoo Lee Ingeniería smartphone decision tree partial least square cellular phone market technology acceptance model This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service system such as smartphones. In addition, Decision Tree (DT) and customer surveys were conducted. As a study results, we found that the service-oriented functional attributes - ‘wireless internet’ and ‘mobile applications’ - affect the adoption of smartphones regardless of users. However, the DT results revealed that the more important factor is ‘mobile applications’ to smartphone users but ‘wireless internet’ for feature phone users. In conclusion, we discovered that a strategy emphasis on the service-oriented attributes is needed for the adoption of smartphones. 2014 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84731254008 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.2 Vol.9 |
| format | Artículo científico |
| id | redalyc_84731254008 |
| institution | Redalyc |
| language | en |
| publishDate | 2014 |
| publisher | Universidad Alberto Hurtado |
| spellingShingle | Service-Oriented Factors Affecting the Adoption of Smartphones Youngmo Kang Ingeniería smartphone decision tree partial least square cellular phone market technology acceptance model Service-Oriented Factors Affecting the Adoption of Smartphones Youngmo Kang Mingook Lee Sungjoo Lee Ingeniería smartphone decision tree partial least square cellular phone market technology acceptance model This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service system such as smartphones. In addition, Decision Tree (DT) and customer surveys were conducted. As a study results, we found that the service-oriented functional attributes - ‘wireless internet’ and ‘mobile applications’ - affect the adoption of smartphones regardless of users. However, the DT results revealed that the more important factor is ‘mobile applications’ to smartphone users but ‘wireless internet’ for feature phone users. In conclusion, we discovered that a strategy emphasis on the service-oriented attributes is needed for the adoption of smartphones. 2014 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84731254008 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.2 Vol.9 |
| title | Service-Oriented Factors Affecting the Adoption of Smartphones |
| topic | Ingeniería smartphone decision tree partial least square cellular phone market technology acceptance model |
| url | https://www.redalyc.org/articulo.oa?id=84731254008 |