Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple

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Dettagli Bibliografici
Autore principale:	Ray R. Gehani
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Universidad Alberto Hurtado 2016
Soggetti:	Ingeniería hyper brand equity Corporate brand value competitive advantage competitive industries
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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