Regulation – Do or Die: An Analysis of Factors Critical to New Product Development in a Regulatory Context
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| Format: | Artículo científico |
| Language: | en |
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Universidad Alberto Hurtado
2017
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| _version_ | 1876465507765321728 |
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| author | Clare O’Dwyer |
| author_facet | Clare O’Dwyer |
| contents | Regulation – Do or Die: An Analysis of Factors Critical to New Product Development in a Regulatory Context Clare O’Dwyer Kathryn Cormican Ingeniería post innovation regulatory culture regulation management marketing surveillance This study explores new product development in a strict regulatory and historically secretive environment. Adopting a systems perspec- tive and a mixed methods approach in our research, we examine medical device development in Ireland. Findings indicate that the possession of a regulatory strategy expedites the rate of commercialization, so too does the generation of clear product definitions and marketing claims in the ear - liest de velopmental phases. Moreover, results suggest that if the regulated industry strengthens its culture for regulation by prioritizing regulation o ver speed to market, by encouraging cross-functional team collaborations, and by taking a more proactive approach in post-marketing survei- llance activities, it has the potential to improve customer satisfaction and enhance product innovation. This study provides unique empirical data enric hed by the homogeneity of its sample. It also contributes guidance to practitioners of new product development within a regulatory context. 2017 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84750472004 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.1 Vol.12 |
| format | Artículo científico |
| id | redalyc_84750472004 |
| institution | Redalyc |
| language | en |
| publishDate | 2017 |
| publisher | Universidad Alberto Hurtado |
| spellingShingle | Regulation – Do or Die: An Analysis of Factors Critical to New Product Development in a Regulatory Context Clare O’Dwyer Ingeniería post innovation regulatory culture regulation management marketing surveillance Regulation – Do or Die: An Analysis of Factors Critical to New Product Development in a Regulatory Context Clare O’Dwyer Kathryn Cormican Ingeniería post innovation regulatory culture regulation management marketing surveillance This study explores new product development in a strict regulatory and historically secretive environment. Adopting a systems perspec- tive and a mixed methods approach in our research, we examine medical device development in Ireland. Findings indicate that the possession of a regulatory strategy expedites the rate of commercialization, so too does the generation of clear product definitions and marketing claims in the ear - liest de velopmental phases. Moreover, results suggest that if the regulated industry strengthens its culture for regulation by prioritizing regulation o ver speed to market, by encouraging cross-functional team collaborations, and by taking a more proactive approach in post-marketing survei- llance activities, it has the potential to improve customer satisfaction and enhance product innovation. This study provides unique empirical data enric hed by the homogeneity of its sample. It also contributes guidance to practitioners of new product development within a regulatory context. 2017 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84750472004 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.1 Vol.12 |
| title | Regulation – Do or Die: An Analysis of Factors Critical to New Product Development in a Regulatory Context |
| topic | Ingeniería post innovation regulatory culture regulation management marketing surveillance |
| url | https://www.redalyc.org/articulo.oa?id=84750472004 |