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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad Alberto Hurtado
2017
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=84752276005 |
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Table of Contents:
- Technology Epiphany and an Integrated Product and Service Satoru Goto Ingeniería service emotion context technology epiphany Innovation of meaning This study aims at exploring how an integrated product and service contributes to achieving Innovation of Meaning (IoM) or technology epiphany. Existing IoM studies have focused on intended meaning (as defened in new product development) and ignored the received meaning that users reconstruct. The process by which a user assigns meaning to things can not only be static but also dynamic. This study focuses on inte- grated products and contexts offered by services and analyses the case of Japan's largest manufacturer of ankle-foot orthoses. The results show that the service guides the users to reconstruct the meaning in dynamic cognitive processes and use the metaphors that contribute to the consistency between products and services. 2017 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84752276005 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.2 Vol.12