Online Consumer Trust: Trends in Research

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Bibliographic Details
Main Author: Antonina Bauman
Format: Artículo científico
Language:en
Published: Universidad Alberto Hurtado 2017
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author Antonina Bauman
author_facet Antonina Bauman
contents Online Consumer Trust: Trends in Research Antonina Bauman Reinhard Bachmann Ingeniería Online trust research trends literature review This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust. 2017 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84752276008 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.2 Vol.12
format Artículo científico
id redalyc_84752276008
institution Redalyc
language en
publishDate 2017
publisher Universidad Alberto Hurtado
spellingShingle Online Consumer Trust: Trends in Research
Antonina Bauman
Ingeniería
Online trust
research trends
literature review
Online Consumer Trust: Trends in Research Antonina Bauman Reinhard Bachmann Ingeniería Online trust research trends literature review This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust. 2017 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84752276008 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.2 Vol.12
title Online Consumer Trust: Trends in Research
topic Ingeniería
Online trust
research trends
literature review
url https://www.redalyc.org/articulo.oa?id=84752276008