Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior

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1. Verfasser:	André Grützmann
Format:	Artículo científico
Sprache:	en
Veröffentlicht:	Universidad Alberto Hurtado 2013
Schlagworte:	Ingeniería web innovation based innovation knowledge management online social networks
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author	André Grützmann
author_facet	André Grützmann
contents	Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior André Grützmann Fernanda Maria Felício Macedo André Luiz Zambalde Ingeniería web innovation based innovation knowledge management online social networks Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research has a quantitative exploratory scope, and among the main findings, we can mention that the dimensions of the adopted scale were corroborated by using factor analysis. The findings cannot be generalized, but there are evidences that relationship between social networking and innovative consumer behavior exists. Although there are limitations, correlations were found between the social dimension of innovativeness and information search in the networks and also the use of social networking information for the decision to purchase new products. 2013 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84759141018 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.1 Vol.8
format	Artículo científico
id	redalyc_84759141018
language	en
publishDate	2013
publisher	Universidad Alberto Hurtado
spellingShingle	Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior André Grützmann Ingeniería web innovation based innovation knowledge management online social networks Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior André Grützmann Fernanda Maria Felício Macedo André Luiz Zambalde Ingeniería web innovation based innovation knowledge management online social networks Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research has a quantitative exploratory scope, and among the main findings, we can mention that the dimensions of the adopted scale were corroborated by using factor analysis. The findings cannot be generalized, but there are evidences that relationship between social networking and innovative consumer behavior exists. Although there are limitations, correlations were found between the social dimension of innovativeness and information search in the networks and also the use of social networking information for the decision to purchase new products. 2013 artículo científico 0718-2724 https://www.redalyc.org/articulo.oa?id=84759141018 en http://www.redalyc.org/revista.oa?id=847 Journal of Technology Management & Innovation application/pdf Universidad Alberto Hurtado Journal of Technology Management & Innovation (Chile) Num.1 Vol.8
title	Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
topic	Ingeniería web innovation based innovation knowledge management online social networks
url	https://www.redalyc.org/articulo.oa?id=84759141018

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