Encuestas y elecciones presidenciales de 2006: instrumento de investigación mercadotécnica y/o vaticinio electoral
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidad Autónoma de Ciudad Juárez
2007
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| _version_ | 1876462140802465792 |
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| author | Francisco de Jesús Aceves González |
| author_facet | Francisco de Jesús Aceves González |
| contents | Encuestas y elecciones presidenciales de 2006: instrumento de investigación mercadotécnica y/o vaticinio electoral Francisco de Jesús Aceves González Multidisciplinarias (Ciencias Sociales) elections electoral surveys political marketing This work analyzes the paperof the electoral surveys in therecent presidential fight from aperspective that emphasizes itsdouble dimension: like instrumentsof the political marketing researchand electoral prognosis. In thefirst case, which interests is toidentify the use of the same onesin the implementation of thecommunicational strategies ofthe majority candidates; and in thesecond, to evaluate its predictivevalue with respect to the resultsderived from the voting emitted inthe electoral day. 2007 artículo científico 0188-9834 https://www.redalyc.org/articulo.oa?id=85903104 en http://www.redalyc.org/revista.oa?id=859 NÓESIS. REVISTA DE CIENCIAS SOCIALES Y HUMANIDADES application/pdf Universidad Autónoma de Ciudad Juárez NÓESIS. REVISTA DE CIENCIAS SOCIALES Y HUMANIDADES (México) Num.31 Vol.16 |
| format | Artículo científico |
| id | redalyc_85903104 |
| institution | Redalyc |
| language | en |
| publishDate | 2007 |
| publisher | Universidad Autónoma de Ciudad Juárez |
| spellingShingle | Encuestas y elecciones presidenciales de 2006: instrumento de investigación mercadotécnica y/o vaticinio electoral Francisco de Jesús Aceves González Multidisciplinarias (Ciencias Sociales) elections electoral surveys political marketing Encuestas y elecciones presidenciales de 2006: instrumento de investigación mercadotécnica y/o vaticinio electoral Francisco de Jesús Aceves González Multidisciplinarias (Ciencias Sociales) elections electoral surveys political marketing This work analyzes the paperof the electoral surveys in therecent presidential fight from aperspective that emphasizes itsdouble dimension: like instrumentsof the political marketing researchand electoral prognosis. In thefirst case, which interests is toidentify the use of the same onesin the implementation of thecommunicational strategies ofthe majority candidates; and in thesecond, to evaluate its predictivevalue with respect to the resultsderived from the voting emitted inthe electoral day. 2007 artículo científico 0188-9834 https://www.redalyc.org/articulo.oa?id=85903104 en http://www.redalyc.org/revista.oa?id=859 NÓESIS. REVISTA DE CIENCIAS SOCIALES Y HUMANIDADES application/pdf Universidad Autónoma de Ciudad Juárez NÓESIS. REVISTA DE CIENCIAS SOCIALES Y HUMANIDADES (México) Num.31 Vol.16 |
| title | Encuestas y elecciones presidenciales de 2006: instrumento de investigación mercadotécnica y/o vaticinio electoral |
| topic | Multidisciplinarias (Ciencias Sociales) elections electoral surveys political marketing |
| url | https://www.redalyc.org/articulo.oa?id=85903104 |