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| Format: | Artículo científico |
| Language: | en |
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Universidade Federal de Lavras
2009
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| Online Access: | https://www.redalyc.org/articulo.oa?id=87812762002 |
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| _version_ | 1866587343954116608 |
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| author | Daniel Carvalho de Rezende |
| author_facet | Daniel Carvalho de Rezende |
| contents | PATTERNS OF COMPETITION AND STRATEGIC GROUPS IN THE SPECIAL CHEESE INDUSTRY IN BRAZIL Daniel Carvalho de Rezende Cleber Carvalho de Castro Estudios Agrarios Fine cheese strategic groups industrial organization The aim of this study is to identify the competition pattern in the Brazilian special cheese industry, and the strategic groups of this market. Based mainly on the Industrial Organization Theory, a qualitative study was conducted, supported by primary and secondary data. The primary data were obtained through interviews with six managers of Brazilian special cheese companies, and the secondary data were obtained from websites, company documents and specialized publications. The results point to the increasing importance of the price variable, related to market growth in recent years, which attracted companies with more effective production and logistics structures. Based on the characteristics and strategies of companies, four strategic groups were identified: a) medium sized companies with large market penetration; b) small companies focused on the special cheese market and located in traditional production regions of Minas Gerais State; c) single-product companies, with high levels of vertical integration; and d) transnational companies that produce special cheese in several countries. 2009 artículo científico 1517-3879 https://www.redalyc.org/articulo.oa?id=87812762002 en http://www.redalyc.org/revista.oa?id=878 Organizações Rurais & Agroindustriais application/pdf Universidade Federal de Lavras Organizações Rurais & Agroindustriais (Brasil) Num.1 Vol.11 |
| format | Artículo científico |
| id | redalyc_87812762002 |
| language | en |
| publishDate | 2009 |
| publisher | Universidade Federal de Lavras |
| spellingShingle | PATTERNS OF COMPETITION AND STRATEGIC GROUPS IN THE SPECIAL CHEESE INDUSTRY IN BRAZIL Daniel Carvalho de Rezende Estudios Agrarios Fine cheese strategic groups industrial organization PATTERNS OF COMPETITION AND STRATEGIC GROUPS IN THE SPECIAL CHEESE INDUSTRY IN BRAZIL Daniel Carvalho de Rezende Cleber Carvalho de Castro Estudios Agrarios Fine cheese strategic groups industrial organization The aim of this study is to identify the competition pattern in the Brazilian special cheese industry, and the strategic groups of this market. Based mainly on the Industrial Organization Theory, a qualitative study was conducted, supported by primary and secondary data. The primary data were obtained through interviews with six managers of Brazilian special cheese companies, and the secondary data were obtained from websites, company documents and specialized publications. The results point to the increasing importance of the price variable, related to market growth in recent years, which attracted companies with more effective production and logistics structures. Based on the characteristics and strategies of companies, four strategic groups were identified: a) medium sized companies with large market penetration; b) small companies focused on the special cheese market and located in traditional production regions of Minas Gerais State; c) single-product companies, with high levels of vertical integration; and d) transnational companies that produce special cheese in several countries. 2009 artículo científico 1517-3879 https://www.redalyc.org/articulo.oa?id=87812762002 en http://www.redalyc.org/revista.oa?id=878 Organizações Rurais & Agroindustriais application/pdf Universidade Federal de Lavras Organizações Rurais & Agroindustriais (Brasil) Num.1 Vol.11 |
| title | PATTERNS OF COMPETITION AND STRATEGIC GROUPS IN THE SPECIAL CHEESE INDUSTRY IN BRAZIL |
| topic | Estudios Agrarios Fine cheese strategic groups industrial organization |
| url | https://www.redalyc.org/articulo.oa?id=87812762002 |