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| Format: | Artículo científico |
| Sprache: | en |
| Veröffentlicht: |
Universidad de La Laguna
2009
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=88111636014 |
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Inhaltsangabe:
- Market Potential Estimation for Tourism in Emerging Markets Chaiwat Baimai Jose Luis Daniel Estudios de Turismo tourism emerging markets Market estimation international marketing The objective of this paper was to develop a useful framework for estimating demand for tourism in emerging markets. Tourism has become one of the most crucial sectors in a large number ofemerging countries. Moreover, the tourism industry in such markets is forecasted to keep increasing in the next decade. Hence, understanding and accurately forecast demand in the industry is essential in order to manage this sector effectively. Using stepwise regression analysis, we found a number of important variables in estimating demand for tourism in emerging markets. Our regression model can benefit travel agencies and policy makers dealing with the tourism industry. 2009 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88111636014 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.3 Vol.7