A competitive study of two tourism destinations through the application of conjoint analysis techniques: the case of the Canary Islands
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad de La Laguna
2004
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| _version_ | 1876468991639158784 |
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| author | Eduardo Parra López |
| author_facet | Eduardo Parra López |
| contents | A competitive study of two tourism destinations through the application of conjoint analysis techniques: the case of the Canary Islands Eduardo Parra López Mercedes Melchior Navarro Ángel Ramos Domínguez Estudios de Turismo Hotel products Conjoint analysis Tourism destination Customer orientation Competitive advantage The aspiration to know and to correspond to consumer expectations, supposes a continuous challengethat companies must confront and has become a central issue in an extant literature. There is ample agreement aboutthe importance of consumer orientation for the competitiveness of companies. Businesses are faced with the need tosatisfy customers today and to develop new products for the future. These requirements are accentuated in the touristsector because they have a particular dependence on tourist preferences. The aim of this paper is to contributeto this debate with the results of an analysis that seeks to deepen the knowledge of competitive advantages in thehotel sector of two tourism destinations by studying the utility that the different products offered provides to demand.By means of the application of the statistical techniques of conjoint analysis and simulation, we have obtaineda model to apply to entrepreneurial decision-making that enables us to recognise the product that, among thosesupplied, most value provides to the demand of each tourism destination, as well as the observation of significantdifferences between those destinations 2004 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88120202 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.2 |
| format | Artículo científico |
| id | redalyc_88120202 |
| institution | Redalyc |
| language | en |
| publishDate | 2004 |
| publisher | Universidad de La Laguna |
| spellingShingle | A competitive study of two tourism destinations through the application of conjoint analysis techniques: the case of the Canary Islands Eduardo Parra López Estudios de Turismo Hotel products Conjoint analysis Tourism destination Customer orientation Competitive advantage A competitive study of two tourism destinations through the application of conjoint analysis techniques: the case of the Canary Islands Eduardo Parra López Mercedes Melchior Navarro Ángel Ramos Domínguez Estudios de Turismo Hotel products Conjoint analysis Tourism destination Customer orientation Competitive advantage The aspiration to know and to correspond to consumer expectations, supposes a continuous challengethat companies must confront and has become a central issue in an extant literature. There is ample agreement aboutthe importance of consumer orientation for the competitiveness of companies. Businesses are faced with the need tosatisfy customers today and to develop new products for the future. These requirements are accentuated in the touristsector because they have a particular dependence on tourist preferences. The aim of this paper is to contributeto this debate with the results of an analysis that seeks to deepen the knowledge of competitive advantages in thehotel sector of two tourism destinations by studying the utility that the different products offered provides to demand.By means of the application of the statistical techniques of conjoint analysis and simulation, we have obtaineda model to apply to entrepreneurial decision-making that enables us to recognise the product that, among thosesupplied, most value provides to the demand of each tourism destination, as well as the observation of significantdifferences between those destinations 2004 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88120202 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.2 |
| title | A competitive study of two tourism destinations through the application of conjoint analysis techniques: the case of the Canary Islands |
| topic | Estudios de Turismo Hotel products Conjoint analysis Tourism destination Customer orientation Competitive advantage |
| url | https://www.redalyc.org/articulo.oa?id=88120202 |