Unothering Wales. Domestication as a tourist marketing strategy
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| Format: | Artículo científico |
| Language: | en |
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Universidad de La Laguna
2004
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| _version_ | 1876475064484888576 |
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| author | José Igor Prieto Arranz |
| author_facet | José Igor Prieto Arranz |
| contents | Unothering Wales. Domestication as a tourist marketing strategy José Igor Prieto Arranz Estudios de Turismo Wales England Ideology Otherness Domestication Tourists in Wales are overwhelmingly British and its national tourist organisation, WalesTourist Board, although certainly attempting to widen its share of foreign visitors, does pay special attentionto those promotional materials designed to target the domestic British readership. Such awardwinningmaterials will be analysed in the present work, which places special emphasis on their two mainfeatures: on the one hand, their embedded intertextual nature; on the other, the obvious taming or domesticationof Welshness. As a result, Wales is turned into a gratifyingly dissimilar, even perfected versionof England, mostly catering for the potential English tourist 2004 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88120206 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.2 |
| format | Artículo científico |
| id | redalyc_88120206 |
| institution | Redalyc |
| language | en |
| publishDate | 2004 |
| publisher | Universidad de La Laguna |
| spellingShingle | Unothering Wales. Domestication as a tourist marketing strategy José Igor Prieto Arranz Estudios de Turismo Wales England Ideology Otherness Domestication Unothering Wales. Domestication as a tourist marketing strategy José Igor Prieto Arranz Estudios de Turismo Wales England Ideology Otherness Domestication Tourists in Wales are overwhelmingly British and its national tourist organisation, WalesTourist Board, although certainly attempting to widen its share of foreign visitors, does pay special attentionto those promotional materials designed to target the domestic British readership. Such awardwinningmaterials will be analysed in the present work, which places special emphasis on their two mainfeatures: on the one hand, their embedded intertextual nature; on the other, the obvious taming or domesticationof Welshness. As a result, Wales is turned into a gratifyingly dissimilar, even perfected versionof England, mostly catering for the potential English tourist 2004 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88120206 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.2 |
| title | Unothering Wales. Domestication as a tourist marketing strategy |
| topic | Estudios de Turismo Wales England Ideology Otherness Domestication |
| url | https://www.redalyc.org/articulo.oa?id=88120206 |